#VK Ads
All blog materials tagged with "VK Ads" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
VK Advertising 2026: a complete guide to setup, audiences and optimization
How to set up VK Advertising in 2026: formats, audiences, auto strategies, ERID marking. CPL by niche, common mistakes and campaign optimization with real examples.
Ya.Direct vs VK Ads vs Telegram Ads in 2026: comparison of CPL for 6 niches
I work with performance budgets from 1M ₽/month in all three advertising offices. Real CPL in 6 niches: gaming, e-com, MedTech, fintech, EdTech, B2B SaaS. Indicating where which office wins and in what ways.
New VK Ads account in 2026: a step-by-step guide for a marketer
A complete guide to the new VK Ads account: setting goals, look-alike, auto-strategies, retargeting, creatives, reports. With 7 mistakes that I saw in 80% of client accounts, and a table of working strategies by niche.
Performance in Russia in 2026: what remains of Google Ads, what grew out of VK
I work with performance budgets from 1M ₽/month - without Google Ads at all. What replaced, what broke, and why VK Ads is better now than in 2021. With CPL table by niche.
What do I do when a performance campaign doesn’t work: 6-step checklist
Once every two weeks something breaks in one of my campaigns. CPL jumps 3 times, conversions drop, budget is burning. Over the course of 9 years, I have developed a 6-step diagnostic algorithm that reduces “doesn’t work” to a specific reason in 90 minutes.
Advertising creatives in 2026: formats, A/B tests and AI generation for VK and TG
Creative dies in 7-14 days in hot niches. Agencies update once a month - and lose 40-60% of efficiency. Guide to VK and TG formats, A/B testing through plan/fact, AI generation with a real prompt template.