All tags
Tag · 2 articles

#video marketing

All blog materials tagged with "video marketing" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Video marketing 2026: Reels, VK Clips and YouTube Shorts - what to shoot and how to calculate the result
SMMMay 24, 202611 min

Video marketing 2026: Reels, VK Clips and YouTube Shorts - what to shoot and how to calculate the result

Comparison of video platforms for Russian business: coverage, CPM, formats. What to shoot in 20 minutes without a studio, how to calculate viewability and ERR. Niche benchmarks.

VK Clips for marketing in 2026: a format that replaced Instagram Reels in Russia
SMMMay 9, 202612 min

VK Clips for marketing in 2026: a format that replaced Instagram Reels in Russia

VK Clips has gone from a “copy of Reels” to an independent ecosystem with 30M+ MAU. Real coverage is 100K–1M per video, the algorithms are more stable than the old ones. A guide to creating, promoting and monetizing Clips for a marketer.