#startup
All blog materials tagged with "startup" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
The first 90 days of marketing in a startup: plan before and after the first clients 2026
What exactly should a marketer do in a startup in the first three months: which channels should not be touched until product-market fit is achieved, how to reach the first 10 clients without a budget, and what will break sooner than you expect.
The first 100 clients without an advertising budget: outreach, organic and referral program
How can a startup or freelancer find their first clients without spending money on advertising? Sequence: TG outreach, LinkedIn, partnerships, organics. Conversions and timing from practice.
Checklist for hiring your first marketer 2026: 18 points for a founder
When to hire your first marketer and who exactly: a generalist with a performance base or a narrow specialist. 18-point checklist, numerical interview questions, 2-hour test task and 90-day KPI plan. From the practice of both sides of hiring.
The first 90 days of a marketer in a startup: operational plan by day 2026
What exactly should a marketer do in a startup in the first 90 days: funnel audit and manual outreach on days 1-30, testing 2-3 channels with CAC fixation on days 31-60, scaling one channel on days 61-90. Without strategies on paper - only operational steps.