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#sales

All blog materials tagged with "sales" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Seasonal marketing 2026: sales plan for 11.11, emergency and New Years without loss of margin
StrategyJune 12, 20269 min

Seasonal marketing 2026: sales plan for 11.11, emergency and New Years without loss of margin

Sales calendar 2026 and how to make money on 11.11, Black Friday and New Year, and not just cut prices. Preparation plan for 6 weeks, mechanics without discount dumping, specifics of marketplaces and calculation of the real margin of the promotion.

Case as a product: how to package the result so that it sells
CareerJune 10, 20269 min

Case as a product: how to package the result so that it sells

How to put together a case that brings clients, and not just praises you: structure from problem to figure, what to do with an NDA, what metrics to show. Using my cases COLIZEUM, EZ KATKA and NEMIFIST as an example, I analyze the packaging of the result.