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#RuStore

All blog materials tagged with "RuStore" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

MMP and mobile app attribution: why is it needed and when without it
PerformanceSeptember 5, 20269 min

MMP and mobile app attribution: why is it needed and when without it

MMP is a mobile measurement partner that brings installations from different sources into one picture. I’ll explain how it differs from regular analytics, why you can’t do without it on mobile, and in what cases you don’t need it.

RuStore 2026: ASO and application promotion after Google Play
PerformanceJune 21, 202610 min

RuStore 2026: ASO and application promotion after Google Play

How to promote a mobile application in RuStore in 2026: ASO for Russian-language search, presets, internal advertising, working with reviews and ratings. CPI benchmarks by niche and how promotion in RuStore differs from Google Play.