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#reviews
All blog materials tagged with "reviews" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

CasesMarch 17, 202610 min
Social proof 2026: reviews, ratings and cases - a real effect on conversion
How reviews, ratings and cases affect conversion in 2026. Benchmarks for e-com, B2B and SaaS: what % each type gives. How to collect, where to post and what formats work best.

StrategyMay 20, 202610 min
ORM and online reputation management in 2026: monitoring, reviews and SERM
How to manage a brand’s online reputation in 2026: monitoring mentions, working with reviews on Yandex.Maps, SERM strategy and anti-crisis communications. Brand Analytics, YouScan, crowdmarketing.