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All blog materials tagged with "online training" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

EdTech marketing in Russia 2026: funnel, CPL by niche and unit-economics of online schools
PerformanceFebruary 11, 202613 min

EdTech marketing in Russia 2026: funnel, CPL by niche and unit-economics of online schools

EdTech in the Russian Federation - 120B+ ₽ market with a 6-step funnel, where most schools optimize for leads, not payments. CPL by niche: IT courses 1,500-5,000 RUR, marketing 800-2,500 RUR, languages ​​600-2,000 RUR. Analysis of the funnel, retargeting indicators, installments as a conversion tool and common mistakes of EdTech teams.