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#marketing audit

All blog materials tagged with "marketing audit" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Marketing audit 2026: 40 questions and a checklist in one working day
PerformanceMay 5, 202612 min

Marketing audit 2026: 40 questions and a checklist in one working day

How to conduct a marketing audit in one day: channels, funnel, analytics, budget, team. A checklist of 40 questions from practice - I use it on every new project.

Competitor analysis in marketing 2026: tools, template and what really matters
StrategySeptember 1, 20259 min

Competitor analysis in marketing 2026: tools, template and what really matters

Most competitor analyzes are 30 slides of “who they are” instead of “how they spend money.” Analysis of the methodology: advertising through VK Adlib and Direct, SEO through SimilarWeb, live access to the site. 6 tools and a template in 3 hours.