#customer retention
All blog materials tagged with "customer retention" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
B2C marketing in the Russian Federation 2026: funnel, retention and unit economy
How to build a B2C funnel in Russia in 2026: from first touch to LTV. We analyze the unit economy for the mass consumer, real CAC by channel and retention mechanics that do not eat up margins.
Marketing a fitness studio and sports club 2026: local traffic and retention
How fitness studios can attract clients in 2026 without draining their budget: Yandex Maps, Avito, geotargeting, loyalty programs and retention tools with real metrics and practical examples.
Loyalty program without discounts: how to retain a client without killing margins
“Discount for regular customers” is the most expensive loyalty program. Analysis: why discount programs kill margins, which retention mechanics work better, how to calculate LTV before and after the program. Three models without discount with real metrics.