#CRO
All blog materials tagged with "CRO" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Landing page 2026: structure with 7%+ conversion and typical mistakes
How to build a landing page structure with above-average conversion: first screen, offer, proof, CTA. Benchmarks for Russian niches, 5 common mistakes and a checklist before launch.
CRO 2026: a 20-point checklist for increasing website conversion by 35-80%
CRO is the cheapest optimization in performance marketing. Before increasing the budget, run the site through a 20-point checklist: speed, structure, forms, trust. Tools without a budget (Ya.Metrika Webvisor + Hotjar), ICE prioritization, when to connect A/B tests. With realistic conversion benchmarks for 5 niches.
A/B testing in marketing 2026: how not to waste your budget on false insights
80% of A/B tests in marketing produce a false positive result due to insufficient statistical power. How to calculate sample size, when to stop a test, how to prioritize hypotheses. With formulas and real cases.