#contextual advertising
All blog materials tagged with "contextual advertising" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Direct Commander: massive operations, which is why it is needed
Commander is needed where the interface can no longer cope: editing hundreds of ads, moving campaigns, mass replacement of links and tags. I’ll look at five operations for which it’s worth mastering, and the rules that will protect you from spoiling your campaigns.
Yandex.Direct vs Google Ads in 2026 for the Russian market: when which one, CPC/CPL benchmarks, budget migration
Google Ads from Russia is not available directly from 2022. Ya.Direct took 80%+ of the market, but does not cover all tasks. When is which account, how do auctions differ, CPC/CPL/ROAS benchmarks for 6 niches, step-by-step budget migration. With experience 124M ₽ turnover through Ya.Direct.
Yandex.Direct in 2026: step-by-step guide to neural network campaigns
Neural network campaigns in Ya.Direct replaced classic ones in 2024–2025. But they are stupid in a narrow niche and waste the budget in the first week. Full guide: setting up the Wizard, manual campaigns, audience selection, RSA, errors. With a table of recommendations for niches.