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#content strategy

All blog materials tagged with "content strategy" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Content plan for SMM: template, heading system and batch production for 2026
SMMMay 20, 20269 min

Content plan for SMM: template, heading system and batch production for 2026

How to build a content plan that won’t die in the third month: a system of 4 types of headings, a template in Notion/Sheets, batch production and processing of content from one to five formats.

SMM strategy in Russia 2026: VK, Telegram, Zen - three platforms, three different tactics
SMMMay 9, 202614 min

SMM strategy in Russia 2026: VK, Telegram, Zen - three platforms, three different tactics

Instagram is dead for the Russian audience. SMM 2026 = VK + Telegram + Zen. Each platform has a different ICP, a different content cycle, different metrics. A complete strategy with the distribution of budget and content across platforms, taking into account the specifics of 2026.