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#content plan

All blog materials tagged with "content plan" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Categories SMM 2026: 12 categories, shares by niche and why the list of categories does not work
SMMSeptember 5, 20268 min

Categories SMM 2026: 12 categories, shares by niche and why the list of categories does not work

The working rubricator differs from the non-working one in one column - shares. I analyze twelve sections with their work, show how the mix changes from catering to B2B, and explain why five sections are better than twelve.

Content plan for SMM: template, heading system and batch production for 2026
SMMMay 20, 20269 min

Content plan for SMM: template, heading system and batch production for 2026

How to build a content plan that won’t die in the third month: a system of 4 types of headings, a template in Notion/Sheets, batch production and processing of content from one to five formats.