#CAC
All blog materials tagged with "CAC" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
CPL, CAC and LTV: how to read three metrics together, not separately
Three metrics alone do not answer any question about money. I’ll analyze how CPL differs from CAC, why LTV without a deadline is meaningless, how to combine them into one solution, and what numbers should be considered the norm for the Russian market.
Unit economics for marketers 2026: LTV, CAC, Payback Period with real numbers
How to calculate unit economy correctly: LTV/CAC ratio, Payback Period, ARPU. Benchmarks for Russian niches 2026, common mistakes and formulas with examples.
B2B SaaS marketing in Russia 2026: channels, funnel and metrics
How to build lead generation for B2B SaaS in Russia without LinkedIn and Google Ads. Telegram outreach with CPL from 500 ₽, Yandex Direct, SEO content and correct metrics: CAC, LTV, MQL/SQL conversion.
LTV/CAC benchmarks in Russia 2026: gaming, e-com, MedTech, fintech, EdTech
Real unit-economics for 5 niches of the Russian market: average LTV/CAC, payback period, AOV, frequency. Figures from my projects + anonymous pool of 12 companies. With formulas and red zones for niches.
How to calculate ROAS, CPL and LTV/CAC in 2026: formulas, errors, niche calculator
Formulas ROAS, CPL, CPA, LTV/CAC, payback period - without water. With an analysis of 6 typical errors in calculations (which I saw in 80% of client reports) and a table of normal values for 5 niches.
The first 90 days of a marketer in a startup: operational plan by day 2026
What exactly should a marketer do in a startup in the first 90 days: funnel audit and manual outreach on days 1-30, testing 2-3 channels with CAC fixation on days 31-60, scaling one channel on days 61-90. Without strategies on paper - only operational steps.