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#B2B SaaS

All blog materials tagged with "B2B SaaS" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Funnel conversions in B2B SaaS 2026: why there are no other people’s standards and how to build your own
StrategySeptember 5, 202610 min

Funnel conversions in B2B SaaS 2026: why there are no other people’s standards and how to build your own

The words “demo” and “pilot” mean different things to different companies, so market averages for these stages are useless. I show where external reference points work, how to calculate a funnel by cohorts, and which stage to fix first.

B2B SaaS marketing in Russia 2026: channels, funnel and metrics
StrategyMay 7, 202612 min

B2B SaaS marketing in Russia 2026: channels, funnel and metrics

How to build lead generation for B2B SaaS in Russia without LinkedIn and Google Ads. Telegram outreach with CPL from 500 ₽, Yandex Direct, SEO content and correct metrics: CAC, LTV, MQL/SQL conversion.