#agency
All blog materials tagged with "agency" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Marketer's report: how to show work so that it is understood
A report without a solutions column is an archive of numbers. I analyze the structure on one page, how a report to the manager differs from a report to the client, why it is necessary to compare with the plan and the previous period at the same time, and what to do with bad numbers.
Marketer KPIs: what to put in the dashboard and what to leave in work files
A dashboard of twenty metrics is not read. I analyze which indicators really make it to the top, how marketer metrics differ from agency metrics, why coverage is not a KPI, and how to connect indicators with money.
Agency vs freelancer 2026: how to choose a contractor and not blow your budget
When do you need an agency, and when is a freelancer enough? Selection checklist, red flags, questions for the brief and real rates of the Russian market 2026. From the practice of 50+ tenders.