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#A/B tests

All blog materials tagged with "A/B tests" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

PerformanceMay 11, 202612 min

CRO 2026: a 20-point checklist for increasing website conversion by 35-80%

CRO is the cheapest optimization in performance marketing. Before increasing the budget, run the site through a 20-point checklist: speed, structure, forms, trust. Tools without a budget (Ya.Metrika Webvisor + Hotjar), ICE prioritization, when to connect A/B tests. With realistic conversion benchmarks for 5 niches.