UTM tags for VK Ads

What we mark

Minimum for VK Ads: utm_source=vk and utm_medium=cpc, then campaign and creative. If you also conduct sponsored placements from communities, separate them into a separate medium - otherwise paid ads and sponsored placements will merge into one source in the report, and you won’t understand which of them works.

utm_content should be filled out at the creative level, not the campaign level. It is at this level that the decision is made to disable the ad, and without marking this conclusion will have to be made based on the account, and not on your analytics.

Why are there no dynamic VK parameters here?

Because I could not open the official documentation of the site and compare them verbatim. The names of macros from blogs differ from each other, and an incorrect macro breaks tracking silently: the link looks working, but the report shows an empty value or the literal text of the macro.

As soon as I check it with the original source, I will add it here along with the date of verification. Until then, the preset sets only fixed values ​​that work exactly.

The Cyrillic alphabet in the marks kills the report

The most common breakdown is on VK: the source is written “VKontakte” or “VK”. In one report it will come as a word, in another as a percentage, and the statistics will be spread out over two lines. The “Check Someone Else” tab on this page catches this right away.

Full version of the tool

This page is a preset for one site. All eight presets, reference book dynamic parameters of Direct and analysis of four errors that break report - in general UTM tag generator.