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#Yandex Metrika

All blog materials tagged with "Yandex Metrika" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Yandex Metrica 2026: setting goals, e-commerce and linking with Direct
PerformanceMay 11, 202613 min

Yandex Metrica 2026: setting goals, e-commerce and linking with Direct

Ya.Metrika is the central data hub for performance in the Russian Federation. Without correctly configured goals, Ya.Direct overpays for CPL by 30-50%. Full guide: what 8-12 goals are needed, e-commerce through dataLayer, connection with YA Audiences and CRM, automatic alerts in Telegram. With an analysis of 5 typical mistakes.

Attribution after the death of cookies: 3 working models in Russia 2026
PerformanceMay 9, 202614 min

Attribution after the death of cookies: 3 working models in Russia 2026

In 2025, the “refusal of 3rd-party cookies” reached the Russian Federation. What's broken, what's not broken in Yandex.Metrica, and three attribution models that actually work: last-click+post-view, MMM-light, incrementality. With metrics from my projects.