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#Yandex Maps

All blog materials tagged with "Yandex Maps" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Marketing of services and local businesses in 2026: Ya.Maps, geotarget, reviews
StrategySeptember 15, 202511 min

Marketing of services and local businesses in 2026: Ya.Maps, geotarget, reviews

Local business is the most converting segment if you set up your geotarget correctly. Three cases: barbershop (CPL 920 ₽), dentistry (CPL 420 ₽), car service (CPL 0 ₽ with Ya.Kart). How to work with Ya.Maps, Avito and geotarget in Direct.

Yandex.Maps and 2GIS for business in 2026: card optimization and promotion
StrategyMay 2, 202610 min

Yandex.Maps and 2GIS for business in 2026: card optimization and promotion

How to fill out a business card on Yandex.Maps and 2GIS, receive reviews and promote for a fee. CPL from geoservices is 5-15 times lower than Direct - but most businesses keep cards in zero condition.