#Ya.Metrica
All blog materials tagged with "Ya.Metrica" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Yandex Metrica 2026: setting goals, e-commerce and linking with Direct
Ya.Metrika is the central data hub for performance in the Russian Federation. Without correctly configured goals, Ya.Direct overpays for CPL by 30-50%. Full guide: what 8-12 goals are needed, e-commerce through dataLayer, connection with YA Audiences and CRM, automatic alerts in Telegram. With an analysis of 5 typical mistakes.
UTM tags 2026: scheme for agency, generator, team standards
The UTM scheme is an operational discipline, without which performance analytics becomes folklore. A structure of 5 parameters, a reference book of values, a UTM generator, a report in Ya.Metrika and Looker Studio. With analysis of 5 typical errors (Cyrillic, duplicate source, UTM on internal links) and automation through n8n.