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#Ya.Direct retargeting

All blog materials tagged with "Ya.Direct retargeting" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Retargeting in 2026: segments, pixels and chains in Ya.Direct and VK Ads
PerformanceOctober 28, 20259 min

Retargeting in 2026: segments, pixels and chains in Ya.Direct and VK Ads

Retargeting is the only performance tool with ROAS 8-15x when configured correctly. But 80% of offices use it incorrectly: one segment for everyone, no frequency limit, no look-alike. A complete guide to segments, pixels, touch chains.