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#VKontakte

All blog materials tagged with "VKontakte" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

VK Clips 2026: CTR standards, coverage and what really attracts impressions
SMMSeptember 5, 20268 min

VK Clips 2026: CTR standards, coverage and what really attracts impressions

Clips are the only VK format that provides impressions beyond subscribers. I analyze what numbers are considered the norm, how CTR in Clips differs from CTR in the feed, what happens in the first three seconds and why screening is more important than likes.

Community marketing 2026: Telegram chat and VK group as a growth channel
StrategyFebruary 17, 202610 min

Community marketing 2026: Telegram chat and VK group as a growth channel

How to build a community around a brand and turn it into a sales channel. Strategy, moderation, content plan. Real numbers: cost of participation, retention, conversion to purchase.