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#video

All blog materials tagged with "video" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Video marketing 2026: Reels, VK Clips and YouTube Shorts - what to shoot and how to calculate the result
SMMMay 24, 202611 min

Video marketing 2026: Reels, VK Clips and YouTube Shorts - what to shoot and how to calculate the result

Comparison of video platforms for Russian business: coverage, CPM, formats. What to shoot in 20 minutes without a studio, how to calculate viewability and ERR. Niche benchmarks.