#unit economy
All blog materials tagged with "unit economy" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Cohort analysis 2026: how to calculate retention and LTV by cohort
How to build and read cohort analysis in 2026: retention curve, breakdown by month of attraction and channel, calculation of LTV by cohort. Where to get data in Ya.Metrica and Google Sheets and what budget decisions this changes.
B2C marketing in the Russian Federation 2026: funnel, retention and unit economy
How to build a B2C funnel in Russia in 2026: from first touch to LTV. We analyze the unit economy for the mass consumer, real CAC by channel and retention mechanics that do not eat up margins.
Unit economics for marketers 2026: LTV, CAC, Payback Period with real numbers
How to calculate unit economy correctly: LTV/CAC ratio, Payback Period, ARPU. Benchmarks for Russian niches 2026, common mistakes and formulas with examples.
B2C marketing 2026: funnel, unit economy and retention without draining the budget
How to build a B2C funnel in Russia in 2026: unit economy with an LTV/CAC rate of 3:1, RFM base segmentation, win-back campaigns with a CR of 8-15%, trigger communications. From the practice of EZ KATKA (120K clients, 124M rubles) and COLIZEUM (82M coverage).