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#targeting

All blog materials tagged with "targeting" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Yandex Audiences: segments, look-alikes and why they don’t work
PerformanceSeptember 5, 20269 min

Yandex Audiences: segments, look-alikes and why they don’t work

I’ll look at what segments can be collected in Yandex Audiences, what is the minimum size needed, how to build similar audiences, and three reasons why a segment refuses to gain coverage or brings in untargeted traffic.

Audiences in advertising: cold, warm, hot, LAL and custom
PerformanceSeptember 5, 202610 min

Audiences in advertising: cold, warm, hot, LAL and custom

I analyze the temperature of the audience in a human way: how cold differs from warm, what is look-alike and what segment to build it from, when custom audiences work, and when they burn the budget. With a table of offer temperature correspondence.