#strategy
All blog materials tagged with "strategy" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
JTBD for marketer 2026: interviews, hypotheses and offers on Jobs To Be Done
How to apply Jobs To Be Done in marketing in 2026: switch interviews, finding the real reason for the purchase, translating the client’s work into an offer and landing page title. Without academicism - a work process that collects offers per day.
Naming and positioning 2026: framework in one day
How to find a positioning and name for a product in 2026 in a day: a framework based on alternatives and value, not on the “mission”. Checking a name for availability, domain and consonance, typical mistakes. With examples of how one word in positioning changes conversion.
Marketing audit 2026: 40 questions and a checklist in one working day
How to conduct a marketing audit in one day: channels, funnel, analytics, budget, team. A checklist of 40 questions from practice - I use it on every new project.