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#server-side tracking

All blog materials tagged with "server-side tracking" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Cookieless marketing 2026: how to work without third-party cookies
PerformanceOctober 22, 202510 min

Cookieless marketing 2026: how to work without third-party cookies

What has changed with the abandonment of third-party cookies: how 40-60% of mobile conversions fall out of attribution, and what to do about it. Server-side tracking, first-party data, MMM.