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#seasonality

All blog materials tagged with "seasonality" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Wordstat 2026: how to calculate demand and seasonality without deceiving yourself
PerformanceSeptember 5, 20269 min

Wordstat 2026: how to calculate demand and seasonality without deceiving yourself

Wordstat does not show what it seems: the number in the main window is the sum of all queries that include the phrase. I analyze the operators, the history of requests for seasonality, the regional profile and three errors due to which the demand forecast is overestimated several times.

Media plan for 2026-2027 with an event calendar: how to connect seasonality and holidays
PerformanceSeptember 5, 20268 min

Media plan for 2026-2027 with an event calendar: how to connect seasonality and holidays

A holiday calendar only works when it is linked to a budget and preparation deadlines. I’m analyzing the assembly order: first, its own seasonality from Wordstat, events on top of it, counting back from each event, dead windows and reserve.