#sales funnel
All blog materials tagged with "sales funnel" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Funnel conversions in B2B SaaS 2026: why there are no other people’s standards and how to build your own
The words “demo” and “pilot” mean different things to different companies, so market averages for these stages are useless. I show where external reference points work, how to calculate a funnel by cohorts, and which stage to fix first.
B2C marketing in the Russian Federation 2026: funnel, retention and unit economy
How to build a B2C funnel in Russia in 2026: from first touch to LTV. We analyze the unit economy for the mass consumer, real CAC by channel and retention mechanics that do not eat up margins.
Sales funnel 2026: how to build from traffic to repeat purchase
A funnel is not a diagram in Miro. These are measurable stages with specific CRs at each transition. How to build a funnel from scratch: traffic → lead → qualification → deal → retention. With real conversions across 4 niches and tools to measure each stage.
Customer Journey Map in practice: how to build CJM in one day and find where customers leave
CJM is not a pretty design for slides. This is a diagnostic tool: where the client gets lost, where he gets irritated, and where he goes to a competitor. Analysis of the methodology, a real example of CJM for e-com, typical errors and a template in Miro/FigJam.