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#ROI of channels

All blog materials tagged with "ROI of channels" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Marketing Channel Attribution 2026: From Last Click to MMM
PerformanceJanuary 9, 202611 min

Marketing Channel Attribution 2026: From Last Click to MMM

How to correctly calculate the contribution of channels to sales: attribution models, MTA, MMM. Why Last Click lies and how to move on to an honest assessment of the ROI of channels.

Marketing when cutting the budget by 30–50%: what to cut, what to leave, what to strengthen
StrategyAugust 19, 202510 min

Marketing when cutting the budget by 30–50%: what to cut, what to leave, what to strengthen

The budget was cut - the marketer is in a panic. Analysis from a practitioner: which channels to cut off first, what cannot be touched under any scenario, and how to avoid losing leads due to redistribution. With a table of priorities by channel and specific cases of reductions without loss of revenue.