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#ROAS

All blog materials tagged with "ROAS" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Marketer's calculators: six calculations that can be done in a minute
PerformanceSeptember 5, 20268 min

Marketer's calculators: six calculations that can be done in a minute

An overview of the calculations that are most often needed in work: CPA, CPL, ROAS, break-even point, LTV to CAC and unit economics. I’m figuring out which calculator for which question, what to substitute for the input and how to read the result.

How to calculate ROAS, CPL and LTV/CAC in 2026: formulas, errors, niche calculator
PerformanceMay 9, 202612 min

How to calculate ROAS, CPL and LTV/CAC in 2026: formulas, errors, niche calculator

Formulas ROAS, CPL, CPA, LTV/CAC, payback period - without water. With an analysis of 6 typical errors in calculations (which I saw in 80% of client reports) and a table of normal values ​​for 5 niches.