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#rfm segmentation

All blog materials tagged with "rfm segmentation" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

B2C marketing 2026: funnel, unit economy and retention without draining the budget
StrategyJune 2, 202610 min

B2C marketing 2026: funnel, unit economy and retention without draining the budget

How to build a B2C funnel in Russia in 2026: unit economy with an LTV/CAC rate of 3:1, RFM base segmentation, win-back campaigns with a CR of 8-15%, trigger communications. From the practice of EZ KATKA (120K clients, 124M rubles) and COLIZEUM (82M coverage).