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#RFM

All blog materials tagged with "RFM" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

RFM segmentation 2026: how to get repeat sales from your customer base
PerformanceJune 18, 202610 min

RFM segmentation 2026: how to get repeat sales from your customer base

How to break down the database by RFM (recency, frequency, amount) and increase repeat sales in 2026: matrix of segments, what to send to champions and sleepers, how to calculate in Google Sheets and CRM. With real increases in repeat purchases.