#retention
All blog materials tagged with "retention" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Cohort analysis 2026: how to calculate retention and what to show to the manager
How to show inflow, outflow and retention of customers by month on one table. Four fields from CRM, two formulas, a cohort triangle and three ways to read it. Plus an analysis of the main accounting error - counting from the calendar instead of the month of attraction - and the median interval as the outflow boundary.
RFM segmentation 2026: how to get repeat sales from your customer base
How to break down the database by RFM (recency, frequency, amount) and increase repeat sales in 2026: matrix of segments, what to send to champions and sleepers, how to calculate in Google Sheets and CRM. With real increases in repeat purchases.
Cohort analysis 2026: how to calculate retention and LTV by cohort
How to build and read cohort analysis in 2026: retention curve, breakdown by month of attraction and channel, calculation of LTV by cohort. Where to get data in Ya.Metrica and Google Sheets and what budget decisions this changes.
Reactivation of the 2026 database: segmentation of dormant clients and win-back without discounts
How to bring back lost customers in 2026 without discount dumping: segmentation of sleepers, trigger scenarios in email, Telegram and WhatsApp, what to write instead of “-20% today only.” With reactivation benchmarks by channel.
Mobile app marketing 2026: UA, ASO and retention up to 10K MAU
How to grow a mobile application from 0 to 10,000 active users in 2026: UA campaigns with ROAS from 150%, ASO in the Russian market, retention mechanics and real CAC benchmarks by niche.
Community marketing 2026: Telegram chat and VK group as a growth channel
How to build a community around a brand and turn it into a sales channel. Strategy, moderation, content plan. Real numbers: cost of participation, retention, conversion to purchase.
Sales funnel 2026: how to build from traffic to repeat purchase
A funnel is not a diagram in Miro. These are measurable stages with specific CRs at each transition. How to build a funnel from scratch: traffic → lead → qualification → deal → retention. With real conversions across 4 niches and tools to measure each stage.
CRM marketing 2026: amoCRM/Bitrix24 + Ya.Direct - end-to-end analytics and retention
Linking marketing with CRM - basic minimum for business from 300K ₽/month. UTM to the form → ClientID to the card → offline conversions to Ya.Metrika → optimization of Ya.Direct for real revenue. With analysis of 6 retention segments and 5 typical errors.
Loyalty program without discounts: how to retain a client without killing margins
“Discount for regular customers” is the most expensive loyalty program. Analysis: why discount programs kill margins, which retention mechanics work better, how to calculate LTV before and after the program. Three models without discount with real metrics.
B2C marketing 2026: funnel, unit economy and retention without draining the budget
How to build a B2C funnel in Russia in 2026: unit economy with an LTV/CAC rate of 3:1, RFM base segmentation, win-back campaigns with a CR of 8-15%, trigger communications. From the practice of EZ KATKA (120K clients, 124M rubles) and COLIZEUM (82M coverage).