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#retargeting

All blog materials tagged with "retargeting" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

New VK Ads account in 2026: a step-by-step guide for a marketer
PerformanceMay 9, 202616 min

New VK Ads account in 2026: a step-by-step guide for a marketer

A complete guide to the new VK Ads account: setting goals, look-alike, auto-strategies, retargeting, creatives, reports. With 7 mistakes that I saw in 80% of client accounts, and a table of working strategies by niche.

Retargeting in 2026: segments, pixels and chains in Ya.Direct and VK Ads
PerformanceOctober 28, 20259 min

Retargeting in 2026: segments, pixels and chains in Ya.Direct and VK Ads

Retargeting is the only performance tool with ROAS 8-15x when configured correctly. But 80% of offices use it incorrectly: one segment for everyone, no frequency limit, no look-alike. A complete guide to segments, pixels, touch chains.