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#reporting

All blog materials tagged with "reporting" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Marketer's report: how to show work so that it is understood
StrategySeptember 5, 20269 min

Marketer's report: how to show work so that it is understood

A report without a solutions column is an archive of numbers. I analyze the structure on one page, how a report to the manager differs from a report to the client, why it is necessary to compare with the plan and the previous period at the same time, and what to do with bad numbers.

Marketer KPIs: what to put in the dashboard and what to leave in work files
StrategySeptember 5, 20269 min

Marketer KPIs: what to put in the dashboard and what to leave in work files

A dashboard of twenty metrics is not read. I analyze which indicators really make it to the top, how marketer metrics differ from agency metrics, why coverage is not a KPI, and how to connect indicators with money.