All tags
Tag · 1 article

#repeat purchases

All blog materials tagged with "repeat purchases" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Loyalty program without discounts: how to retain a client without killing margins
StrategyAugust 13, 202510 min

Loyalty program without discounts: how to retain a client without killing margins

“Discount for regular customers” is the most expensive loyalty program. Analysis: why discount programs kill margins, which retention mechanics work better, how to calculate LTV before and after the program. Three models without discount with real metrics.