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#product campaigns
All blog materials tagged with "product campaigns" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
PerformanceSeptember 5, 202611 min
Feed for Yandex Direct 2026: required elements, categoryId and validation errors
Product campaigns are driven by the quality of the feed, not the campaign setup. Based on the official information, I’m reviewing the required elements of an offer, the categoryId role, two levels of segmentation, and errors that cause offers to silently drop out.
PerformanceJune 2, 202610 min
Yandex.Direct for an online store: product campaigns, smart banners and feed 2026
How to set up product campaigns and smart banners in Yandex.Direct in 2026: feed structure, auto-targeting, bids and real cases with CPO from 180 to 600 rubles in different niches of online stores.