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#processes

All blog materials tagged with "processes" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Marketer templates: twenty-one files and when you need which one
StrategySeptember 5, 20268 min

Marketer templates: twenty-one files and when you need which one

Navigation through all site templates: six media plan forms, five briefs, four content plans, rubricator, cohorts, technical specifications, KPI dashboard, cold letters and portfolio assignments. I figure out which file is used for which task and in what order to use them.

Which brief is needed for which task: five forms and when to take which one
StrategySeptember 5, 20268 min

Which brief is needed for which task: five forms and when to take which one

Briefs for a website, design, SMM, video and general marketing solve different problems, and there is no universal one. I analyze how they differ, what questions each one contains, and why the brief is always filled out by the customer.