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#pricing

All blog materials tagged with "pricing" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Pricing strategy 2026: how to raise the price without customer churn and not lose position
StrategyAugust 1, 202511 min

Pricing strategy 2026: how to raise the price without customer churn and not lose position

“Competitors are cheaper” is the most common fear when discussing price increases. Analysis: what pricing strategies work in the Russian market, how to test the price, how to increase the price without losing customers, and how anchoring kills margins. With examples from SaaS, e-com and services.