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#positioning

All blog materials tagged with "positioning" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

JTBD for marketer 2026: interviews, hypotheses and offers on Jobs To Be Done
StrategyJune 16, 20269 min

JTBD for marketer 2026: interviews, hypotheses and offers on Jobs To Be Done

How to apply Jobs To Be Done in marketing in 2026: switch interviews, finding the real reason for the purchase, translating the client’s work into an offer and landing page title. Without academicism - a work process that collects offers per day.

Naming and positioning 2026: framework in one day
StrategyJune 11, 20269 min

Naming and positioning 2026: framework in one day

How to find a positioning and name for a product in 2026 in a day: a framework based on alternatives and value, not on the “mission”. Checking a name for availability, domain and consonance, typical mistakes. With examples of how one word in positioning changes conversion.