All tags
Tag · 2 articles

#PLG

All blog materials tagged with "PLG" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Funnel conversions in B2B SaaS 2026: why there are no other people’s standards and how to build your own
StrategySeptember 5, 202610 min

Funnel conversions in B2B SaaS 2026: why there are no other people’s standards and how to build your own

The words “demo” and “pilot” mean different things to different companies, so market averages for these stages are useless. I show where external reference points work, how to calculate a funnel by cohorts, and which stage to fix first.

Product-Led Growth 2026: freemium, product virality and PLG metrics
StrategyMarch 3, 202611 min

Product-Led Growth 2026: freemium, product virality and PLG metrics

How to build growth through the product itself: freemium, trial, viral mechanics. When PLG works and when it doesn't. Trial→paid conversion benchmarks, NRR and retention for B2B SaaS.