All tags
Tag · 1 article

#performance planning

All blog materials tagged with "performance planning" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Media plan 2026: Excel template of 5 sheets for a performance campaign from 100K ₽
StrategyMay 11, 202611 min

Media plan 2026: Excel template of 5 sheets for a performance campaign from 100K ₽

The minimum viable media plan takes 1 business day and fits into 5 sheets. Goals and KPIs, budget distribution by channel with forecast metrics, weekly tactics, creatives, plan/fact analysis. With a ready-made CPL/CAC/ROAS forecast formula and budget allocation benchmarks for 6 types of tasks.