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All blog materials tagged with "optimization" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

What do I do when a performance campaign doesn’t work: 6-step checklist
PerformanceMay 8, 20269 min

What do I do when a performance campaign doesn’t work: 6-step checklist

Once every two weeks something breaks in one of my campaigns. CPL jumps 3 times, conversions drop, budget is burning. Over the course of 9 years, I have developed a 6-step diagnostic algorithm that reduces “doesn’t work” to a specific reason in 90 minutes.