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#nrr

All blog materials tagged with "nrr" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Subscription and MRR 2026: how to transfer customers from one-time payments to a retainer
StrategyJune 2, 20269 min

Subscription and MRR 2026: how to transfer customers from one-time payments to a retainer

How can a marketer or agency switch to MRR: three types of subscription, trial offer for database migration, onboarding for up to 30 days, churn and NRR metrics. The churn rate for a B2B retainer is up to 3% per month. NRR is above 100% - the base is growing without new clients.