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#MTA

All blog materials tagged with "MTA" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Marketing Channel Attribution 2026: From Last Click to MMM
PerformanceJanuary 9, 202611 min

Marketing Channel Attribution 2026: From Last Click to MMM

How to correctly calculate the contribution of channels to sales: attribution models, MTA, MMM. Why Last Click lies and how to move on to an honest assessment of the ROI of channels.