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#MMP

All blog materials tagged with "MMP" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

MMP and mobile app attribution: why is it needed and when without it
PerformanceSeptember 5, 20269 min

MMP and mobile app attribution: why is it needed and when without it

MMP is a mobile measurement partner that brings installations from different sources into one picture. I’ll explain how it differs from regular analytics, why you can’t do without it on mobile, and in what cases you don’t need it.