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#Metrics goals

All blog materials tagged with "Metrics goals" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Yandex Metrica 2026: setting goals, e-commerce and linking with Direct
PerformanceMay 11, 202613 min

Yandex Metrica 2026: setting goals, e-commerce and linking with Direct

Ya.Metrika is the central data hub for performance in the Russian Federation. Without correctly configured goals, Ya.Direct overpays for CPL by 30-50%. Full guide: what 8-12 goals are needed, e-commerce through dataLayer, connection with YA Audiences and CRM, automatic alerts in Telegram. With an analysis of 5 typical mistakes.