#metrics
All blog materials tagged with "metrics" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Marketer's calculators: six calculations that can be done in a minute
An overview of the calculations that are most often needed in work: CPA, CPL, ROAS, break-even point, LTV to CAC and unit economics. I’m figuring out which calculator for which question, what to substitute for the input and how to read the result.
Russian market benchmarks 2026: summary of seven metrics and how to use them
Summary of standard values for the Russian market: CPC in Direct, CTR in VK Ads, CPL in B2B, ROAS in e-com, LTV to CAC in SaaS, open rate email and landing page conversion. With rules of application: why the median is deceiving and what to actually compare yourself to.
Marketer KPIs: what to put in the dashboard and what to leave in work files
A dashboard of twenty metrics is not read. I analyze which indicators really make it to the top, how marketer metrics differ from agency metrics, why coverage is not a KPI, and how to connect indicators with money.
CPL, CAC and LTV: how to read three metrics together, not separately
Three metrics alone do not answer any question about money. I’ll analyze how CPL differs from CAC, why LTV without a deadline is meaningless, how to combine them into one solution, and what numbers should be considered the norm for the Russian market.